Our 2023 Pink Desert Campaign: "Let Her Fly"

This campaign means so much to me. I love the evolution of the butterfly. She starts as a fuzzy caterpillar and over time becomes a beautiful butterfly, spreads her wings, and flies. As women, we are ever-changing and becoming better versions of ourselves. In 2023, how will you fly? What dreams are calling your name? What steps do you need to take to be the best version of yourself? Start a new hobby, let go of a grudge, take your dream vacation, or chase that dream of yours. It's a season and a year to 'become'.